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For the Basis Facebook page, I created two custom tabs when FTML was still in fashion. This tab describes their company’s services.
For the Basis Facebook page, I created two custom tabs when FTML was still in fashion. This tab announced their annual “Back to Basis” Festival.
While in NYC, I interned with Basis Foods, a mission-minded food distribution company that works with local farms to bring food into the city, with a CSA/farmer’s market flair. While there, I created their Facebook page, increased their Twitter engagement and created a recipe blog. I also helped organize and advertise a day trip of about twenty people to visit “our” farms.
In its infancy, the communication tools of the Wagner Food Policy Alliance (WFPA) were simple. We chose to maintain Facebook and Twitter accounts and regularly update a Wordpress blog. The blog functioned as both an announcement portal and space for original work regarding food policy.
My first exposure to marketing and social media communications came inadvertently while at NYU Wagner, working towards my Masters in Public Administration. After discovering a lack in any organized forum for students to discuss food policy issues, I decided to begin a study organization called the Wagner Food Policy Alliance. Little did I know that this venture would (1) increase my interest in leadership and team management and (2) open a world of marketing and communications through new media. This is the logo & Facebook page I established.